App Store Optimization (ASO) is the process of enhancing the visibility of a mobile application in the App Store. This contributes to an increase in downloads, income, and user retention. Some tools offer reports of your app’s statistics, competition, and a few tips to improve organic performance. As an ASO consultant, I decided to list the best ASO tools with their features.
Before starting to talk about the tools, I would like to give information about App Store Optimization.
Contents
What is ASO?
App store optimization (ASO) is the practice of boosting the visibility of an app in an application store (such as Google Play Store or Apple’s App Store) with the goal of increasing organic app downloads.
ASO also focuses on click-through rate (CTR) in addition to ranking well in app store search results. This means you have to convince people to actually click when they find your app store listing. You can do this by optimizing your App Name, App Title, App Icon, App Screenshots, and Application Reviews.
Best ASO Tools
I have used some of the ASO tools, and continue to use some of them. I have compiled the best list below based on my experience, research, and reviews from other digital consultants around me.
AppFollow
Key Features
- Provides data on keyword popularity and difficulty
- Track KPIs and app performance
- Competitors’ overview and analysis
- Store performance index
Pricing
- Free (2 apps, 20 keywords, 20 replies per month, 5 team members)
- Essential – $23/mo
- Startup – $47/mo
AppFollow is one of the most well-known app store optimization companies; it is a complete app store management solution. It contains tools for App Store Optimization, automation of customer assistance, organic install growth, competitive research, and app performance monitoring.
In other words, it provides developers with every tool necessary for organic customer acquisition. Numerous customers include HBO, JamCity, Disney, Comcast, Sony, Yahoo, Autodesk, Hubspot, and others.
AppTweak
Key Features
- Tool for keyword research and recommendation
- Install growth and keyword rankings
- App download and revenue estimates
- Analyze the influence of keywords
- Category rankings
Pricing
- Starter $69/mo
- Guru $299/mo
- Power $599/mo
Apptweak is one of the best ASO tools for applications and games. It is the top ASO solution, delivering all of the data and insights you need to boost the exposure and organic downloads of your app. PayPal, Jam City, Amazon, Expedia, Adobe, Udemy, LinkedIn, and Electronic Arts are among Apptweak’s customers.
App Radar
Key Features
- Real-time app store ranking
- App store ranking tracking
- App localization management
- Ratings & reviews management
Pricing
- Free
- Starter – $39/mo
- Advanced – $69/mo
- Expert – $129/mo
App Radar is an app store optimization (ASO) tool for app and game marketers, developers, and agencies that helps users locate the perfect keywords for their games by providing AI-powered recommendations. It is also known as one of the most effective ASO keyword tools. Some of their clients are Arise, Meister, iTranslate, and Kolibri
Split Metrics
Key Features
- A/B tests
- User behavior analysis
- Testing against competitors
- Prelaunch app testing
- Test different locations
PRICING PLAN
- Not Available
Split Metrics is an excellent ASO instrument for increasing organic traffic and decreasing user acquisition expenditures. Companies such as Lab Cave, Zimad, Yandex, and Mytona utilize it. It enables you to fully comprehend how consumers engage with your app store page.
Storemaven
Key Features
- Data-driven approach
- A/B testing
- Test results analysis
- Personalized ASO strategy plan
Pricing
- You need to request a demo to activate
Storemaven is a fantastic tool for increasing app store conversion rates. It is one of the greatest ASO tools for Android and is used by firms like as Yahoo, Electronic Arts, Zynga, Warner Brothers, Kabam, Postmates, HBO, TikTok, and Uber. It takes a methodical approach to organic user acquisition. Their App Store Testing Platform walks you through the process of building A/B tests.
Sensor Tower
Key Features
- Keyword research
- Keyword suggestion
- Search traffic score estimates
- Predictive rank
- Localization analysis
Pricing
- There is no price information accessible to the public.
Sensor Tower is a mobile marketing intelligence platform that delivers ASO information. It collects data from a vast panel of 10 million App users from across the globe, from which they can extract very precise estimations of App engagement and income.
However, you can obtain keyword ideas and predict your app’s keyword ranking using Sensor Tower’s Predictive Rank tool. You can also simply translate keywords and monitor the performance of your translation campaign.
AsoDesk
Key Features
- Competitors and keyword chats
- Keyword autosuggestions
- ASO comparative report
- Organic report
- Reviews and Monitoring
Pricing
- S – $24.7/mo
- M – $49.9/mo
- L – $84.2/mo
- XL – $118.3/mo
ASOdesk is an outstanding ASO keyword tool with a multitude of helpful features. ASOdesk will assist you in determining the effectiveness of your app store optimization plan. Companies such as Split Metrics, Abbyy, Yandex, Zephyr, Mamba, and Kaspersky employ this software.
Checkaso
Key Features
- Monitor app ranking
- Keyword starter pack
- Automatic and manual keyword adding
- Data from app stores
Pricing
- Free
- Startup – $14/mo
- Growing business $62/mo
- Publisher & agency $126/mo
Checkaso is an analytical tool that evaluates your ASO performance and provides individualized recommendations for improvement. It provides solutions for independent developers, publishers, and game creators. It was developed by ASO professionals and is suitable for users of all skill levels, from newbies to enthusiasts with a large number of optimized applications behind them.
ASOTools
Key Features
- Detail Popup
- Down&Rev. Rank
- Pre-app ADs Rank
- App Tracking
- Down Estimate
- Estimate
- ASO Suggestions
- App Information
Pricing
- Free $0/mo
- Basic $9/mo
- Pro $99/mo
- Business $299/mo
ASOTools is a framework for app store optimization that aids in competitive analysis and thorough keyword research. It provides data analysis and allows you to monitor and filter the top applications and games by category, country, ratings, downloads, revenue, MAU, and the quantity of Facebook advertising.
Mobile Action
Key Features
- Keyword starter pack
- Automatic and manual keyword adding
- Data from app stores
- Keyword analytics
- Live search results
Pricing
- Free trial
- Startup – $49/month
- Growth – $299/month
- Business – $599/month
Mobile action is comprised of a variety of tools that enable in-depth keyword research. It comes with a large keyword dataset that aids in the discovery of suitable keywords and gives all the elements to boost app exposure and conversion rates.
ASO Guide – Ranking Algorithm
To effectively undertake excellent ASO optimization, you must check the following measures and tips.
App Name
Researching the appropriate keywords for your target demographic is crucial.
You may want to consider adding keywords to the app name to increase your rankings. Many giant brands in the world use this method.
{Application Name – Main Keyword} format is the most preferred one.
Note: TUNE shared that apps with keywords rank 10.3% higher on average than apps without a keyword in the title.
App Name Length
- iOS: Use up to 20 characters using your targeted keywords.
- Android: Use up to 35 characters by adding your target keywords. If you want your brand name to appear on all devices, use less than 23 characters.
App Subtitle (iOS only)
Subtitles of apps are indexed in search results. Be sure to use keywords here.
App Description
- iOS: Description is not indexed.
- Android: Use keywords naturally and logically in the description of your app. Google Play is indexing this description text.
Tip: 90 of the top 100 apps wrote a description between 589 and 3385 characters.
App Icon
Use color science when identifying the application icon. If your brand is popular, your logo can contribute to your application. If your app is functional, make sure to use an object in the icon.
Localization
If you are managing the ASO process of an international mobile application, you should determine your brand communication and language separately according to the wishes and needs of each audience segment.
App Keywords (iOS)
Consider these rules for the iTunes Connect keyword field:
- Use all 100 characters
- Separate each keyword with a comma. Avoid spaces and prepositions.
- Use singular OR plural * Do not repeat the keyword.
- Use numbers as 1–2–3, do not write them in letters.
App Screenshots
Your best screenshots with eye-catching designs should be in the top 3 images.
Use one keyword per screenshot.
App Preview Video
The first 5 seconds are very important to grab the viewer’s attention. Your video should make sense even with the sound turned off. Add call-to-action to your app videos.
App Size
If your app is larger than 100MB, most users don’t want to download it while connected to mobile data. Try to minimize it as much as possible.
App size also affects your app download strategy.
Summary
This article reveals the top 10 best ASO tools that can effectively optimize your app. My top pick is AppFollow, but you should experiment and test others to see which ones work best for you. Enjoy your successful App Store Optimization!